CLEANING WITH MEANING

The Head Scratcher

Create a digital lifestyle hub for all Unilever homecare brands, to allow them to stand out in a highly competitive and saturated market. 

The idea 

Collaborating with prominent influencers from across lifestyle, fashion, parenting and sustainability sectors, we devised a series of creative, content-lead social campaigns from levitating loos to clothes re-styling courses, to engage previously untapped audiences and show how Unilever homecare brands were relevant to an expansive number of diverse, modern-day consumers beyond just cleaning fans. 

The results

• 98 pieces of content live Jan - June 2023 

• 6.3m impressions 

• 2.3m engagements 

• 2.69% average infeed engagement

• 75 influencers partnered with