INTRODUCING… THE OREO PUFFER SNACKET

The Head scratcher

Drive fame and cultural relevance for OREO at Christmas by showcasing how the brand puts a playful twist on Christmas stress.

The idea

A first-of-its-kind prototype, the OREO Puffer Snacket, fusing food and fashion to allow playful snacking on the go. The intricately designed puffer boasts elements such as crush and melt-proof technology and a sharing backpack that allows fans to store, dispense and protect snacks amongst the hustle and bustle. The design was born from an experimental fashion concept dubbed Snack-core and includes the signature OREO blue integrated into the stylish, modern design.

THE RESULTS

• 75+ pieces of coverage, including nine UK nationals

• 23 pieces of overseas coverage spanning key markets

• 21 million opportunities to see, read or hear campaign messaging

• 95% of coverage included brand name in headline or sub headline

• 11K organic engagements on social, over 427K TikTok views

• Named PR Week’s Campaign of the week

• OREO Snowy Enrobed is no.1 novelty biscuit in Market with Mondelez having three of top 10 branded SKUs in seasonal biscuits market (Nielsen data, Dec 23)