CREATING THE COFFEE EXPERIENCE AT HOME

THE HEAD SCRATCHER

Raise awareness of Califia Farms Cold Brew Coffee range - positioning as the perfect summer drink to enjoy at home. 

THE IDEA

Based on the insight that having a good old coffee catch up can really make someone's day and provide a boost of endorphins, we showed Califia Farms Cold Brew as the ideal beverage to fuel a nourishing heart to heart this summer via ‘Coffee & Conversations’.

Through a multi-channel campaign, we followed cold brew fan Rachel Stevens and her best friend catching up. Working with our in-house content agency, Oh My! we created engaging and heartwarming content, brought to life the cafe experience at home, and built an emotional connection with consumers by tapping into one of the relationships we treasure the most.

THE RESULTS

• Over 180 pieces of coverage including 7 x nationals 

• 98% of coverage (excluding broadcast) included a branded asset 

• 100% positive sentiment 

• 100% attribution, and 100% of pieces include ‘cafe experience at home’ and ‘summer’ key messaging

• Paid media spend behind the content resulted in a reach of 16 million 

• Average engagement rate of 50% on Rachel Stevens Instagram content (stories and reels) with over 350,000 impressions 

• Awareness of Califia Farms rose from 5% to 33% in post campaign analysis